The implications of Obama's use of social networking tools

Obama's use of social networks was completely revolutionary for it's time. He focused on gaining the votes of a demographic that notoriously doesn't vote and used social networking to get their attention. Obama was pretty much the only candidate with a good presence online. Hilary and McCain deemphasized the internet to their detriment and Ron Paul did not have the organized and effective website and social network that Obama had. Obama's team set up his website to cover an entire spectrum of people from SMS messaging, Phone messaging, Twitter, Facebook, YouTube, etc. Obama even had a campaign song created by Will.I.Am. of the popular group Black Eye Peas which got millions of views on YouTube. Obama basically set the precedent of how much internet interaction that has to occur between a campaign group and it's voting base. No longer can you be non-existent on the internet and expect to be elected.